The Music Entrepreneurship Book
By Liana Fowler. Out November 10, 2026 on Kindle.
Most musicians get trained to play. Very few get trained to run a business, and that's the part that decides whether a career lasts.
This is a practical, textbook-style guide for musicians, students, and creatives who want to build a real business around music. It's built on the Music Entrepreneurship course Liana co-taught with Professor Sachi Murasugi at Salisbury University.
Pre-order on KindleWhat's inside
Twelve chapters that take you from idea to launch: finding a business idea, building a brand, writing a lean business plan, marketing, managing irregular income, protecting your work with the right structure, contracts, and copyright, and staying in it for the long haul without burning out.
Plus 10 worksheets and templates you can use right away:
- Hat Audit Worksheet
- Customer Discovery Template
- Brand Foundations Worksheet
- Lean Music Business Plan Template
- Example Social Media Calendar
- Weekly Content Calendar Template
- Financial Planning for Variable Income
- Deductions Worksheet
- Intellectual Property Checklist
- Reflection and Reset Tool
About Liana
Liana Fowler has spent her career on both sides of the music business. She started as an intern at Kajem Victory Recording Studio in Philadelphia and toured nationally as Leiana, releasing albums on her own label, Page Records.
She opened Raccoon Point Studios in Philadelphia in 2015 and moved it to Westover, Maryland in 2017. Today she runs the business and its marketing, works with artists at Cyber PR, and teaches marketing, copyright, and AI at Salisbury University. She holds an MA in Music Business from Berklee.
For educators and reviewers
Teach music business or write about independent artists? Liana's happy to send a review copy, or talk about an interview or class visit.
Request a review copyWorking on your own music?
The book covers the business side. The studio covers the sound. Raccoon Point offers recording, mixing, mastering, and video, in person on the Eastern Shore or remotely from anywhere.
Talk to us